For whom?

5. Be careful with puns, innuendo and double meanings. Search engines, spiders and robots have no sense of humor. Keep this in mind when trying to attract their attention.

So states SEO “tip” number 5 of Berkshire Hathaway’s BusinessWire.com, a neat new on-line press release engine, as clean as Google’s home page, with no ads. It is all business, and that means it is wired, well connected, and engineered to distribute and deliver text to multiple news wire services, stock markets, media.

And when it tells us how to write, it tells us to write for the search engines, the spiders and the robots.

How sad.